Magic Raises £1.9M in Funding

Magica London, UK-based fitness tech startup, raised £1.9m in funding.

Backers included Fasanara Capital and SFC Capital.

The company intends to use the funds to expand operations and its development efforts.

Led by CEO and co-founder Varun Bhanot, Magic has created a hologram wall mirror that provides workout advice by projecting coaches who guide users through home exercises. The mirror provides:

– Instant Form Feedback with AI coaching technology giving feedback into reps, position, pace and range of motion whilst they workout;

– Rep Counting, tracked on screen in real-time so they can focus on the workout;

Progress Tracking of movements, calculate repetitions, and help users achieve their goal.



Denial of responsibility! is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.
Andrew Naughtie

News reporter and author at @websalespromo