Jerome spent the last five years expanding past dance floor escapism and catharsis. The Rat Road is lush and warm, but also tense and anxious. And while his early post-dubstep music was widely covered by the music blogs that were then plentiful, he has always kept his personal profile low, making him feel at once known and unknown—a perfect avatar for today’s uncertain times.
“The music industry itself has become something where you look at your peers around you and there’s no comparison or goals that you could share and say, ‘What works for you works for me,’” Jerome says. “I think there’s a level of unknowns and everyone is fighting for the scraps of how it could piece together.”
GQ She spoke with SBTRKT about his new album, how one of his tracks ended up in Drake and 21 Savage’s “Jimmy Cooks” video, and whether an artist can be anonymous in 2023.
As someone who really fell in love with music during the blog era, you’ve always been an important artist to me.
My career is owed to the blog era, that’s for sure. One of my big things about now is that we don’t have that culture anymore of supporting the underdogs, per se. It’s all about the bigger stats. That time was so important for me, the post-vinyl club era stuff, but then pre-complete DSP social control. There was a magic point where people’s personal opinions mattered [laughs].
firstname.lastname@example.org. The content will be deleted within 24 hours.
You must be logged in to post a comment.