The Futurum Groupan Austin, TX-based technology research, advisory, and media firm, acquired Austin, TX-based B2B marketing services firm Visible impact.
The amount of the deal was not disclosed.
By acquiring Visible Impact, The Futurum Group extends the influence of their insights on technologies and key market players. Clients can now leverage enhanced messaging, content, and sales enabling tools based on these insights to bolster their go-to-market strategies. Furthermore, this strategic move grants Visible Impact’s clients access to a broader spectrum of primary insights, increased reach, media exposure, and lead generation opportunities. Visible Impact will also be the platform behind The Futurum Group’s recently announced Futurum.AI-Demand tool.
Visible Impact is a B2B marketing services firm specializing in messaging, content, and sales enablement that activates client stories for buyers and sellers to accelerate sales. The firm will join The Futurum Group as an independent business unit.
Led by CEO Daniel Newman, The Futurum Group is a global technology research, advisory, and media firm, comprising four strategic business units and a diverse set of holdings that focus on tech-research, market intelligence, analysis, advisory, lab evaluation, media and lead gen services. It works with more than 200 technology companies analyzing technologies, identifying and validating trends, and delivering data and insights that empower clients to find their competitive edge in the digital economy.
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