Uisce Éireann introduces new brand identity | Irish Building Magazine.ie

The name change came into effect in January, in line with the provisions of the Water Services Amendment Act 2022 which confirmed Uisce Éireann as the standalone publicly-owned utility with full responsibility for the delivery of all public water services in Ireland.

The new brand identity reflects Uisce Éireann’s vision of a sustainable Ireland where water is respected and protected, and offers a new opportunity to communicate with the public about the vital services it provides.

Uisce Éireann’s ambition is to create a world class water utility focused on meeting the needs of our customers and communities, delivering efficient water services, and supporting housing, economic development and job creation. To achieve this, the organization is bringing together existing staff with colleagues from Local Authority Water Services to build a truly national organization with the knowledge, passion and expertise to deliver for communities across Ireland.

Orlaith Blaney, Director of Corporate Affairs with Uisce Éireann, said: “We are proud to be taking the next steps in our journey as Ireland’s standalone public water authority. We know from our own surveys, and also in research carried out by the Water Advisory Body, that there is still work to be done in informing the public about our critical role in providing safe drinking water, protecting the environment and supporting Ireland’s economic growth and development. Our priority is public health and in order to ensure that the public knows who to contact in the event of an issue about their water, we will be communicating more proactively on radio and on television in June this year.

“Uisce Éireann is leading the delivery of water services for Ireland and all that this entails. We are investing €1.2 billion in 2023 to address water and wastewater infrastructure deficits to bring our water services up to standard for a modern growing economy and to ensure a sustainable supply of water in the future.

“Our focus now is on making sure our customers and communities understand how we can support them, know how to access essential information about their water supplies and become more familiar with the various channels through which they can get in touch with us.”

The new brand identity features a dynamic “stream” reflecting the flow of water and the circularity of nature, and it re-enforces visually Uisce Éireann’s stated vision for a sustainable Ireland, where water is respected and protected, for the planet and all the lives it supports.

To find out more about Uisce Éireann’s work, visit our website www.water.ie follow us on Twitter and Facebook, or get in touch directly through out 24/7 customer care team at 1800 278 278.

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Andrew Naughtie

News reporter and author at @websalespromo